THE CHALLENGE
Establish IRWIN as the brand with unwavering dedication to appreciate
the tradesperson. It’s ingrained into every tool we make as a commitment to
appreciate and value the work tradespeople perform each and every day.
the tradesperson. It’s ingrained into every tool we make as a commitment to
appreciate and value the work tradespeople perform each and every day.
THE ONE THING
IRWIN delivers superior performance where it counts with products specifically designed for the tradesperson. That is how we show our appreciation for the work they do.
RATIONALE
TRADE STRONG
Strength in character. Strength in skill. Strength in community. These are qualities that trade specialists have built their reputations on for generations. By keeping the lights on, letting that water flow, working in the homes of people who depend on you, your efforts go far beyond what’s expected—making life livable for those around you. IRWIN celebrates you by delivering superior performance where it counts, giving you the right innovations for the right job. Because the standards you’ve set are just as important as the job itself.
IRWIN. TRADE STRONG.
IRWIN. TRADE STRONG.
BRAND STORY VIDEO: PLUMBER
BRAND LOOK & FEEL
BRAND CONTENT BOUNDARIES
CREATIVE
