THE CHALLENGE
Rebuild STANLEY's pro equity by aligning with pros by speaking their language and showing up where they are.
THE ONE THING
We make professional the standard.
RATIONALE
THE MEASURE OF A PRO
Professionals who set the standard in quality need tools that do the same. Through purposeful engineering and a decades-long reputation of reliability, STANLEY tools are a badge that says the job will get done right the first time. Every time. That’s THE MEASURE OF A PRO.
BRAND MANIFESTO VIDEO
BRAND LOOK & FEEL
CREATIVE
PACKAGING REFRESH
CONTENT STRATEGY
